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Do guys wear lipstick?

Men's makeup

Makeup for men, also known as “men’s makeup” or “grooming products,” has gained popularity in recent years as attitudes towards makeup and grooming have become more inclusive. Designed to enhance appearance and target specific skincare concerns, men’s makeup products maintain a natural and subtle look. Here are some typical types of makeup products frequently used by men:

Tinted moisturizer or BB cream

Tinted moisturizer and BB cream are both popular makeup products for men as they offer a lightweight, natural-looking coverage while providing additional skincare benefits. Here’s a more detailed description of each:

Tinted Moisturizer

Tinted moisturizer is a hybrid product that combines the benefits of a moisturizer and a light foundation. It is designed to provide hydration to the skin while evening out the skin tone with a sheer tint. Tinted moisturizers typically offer a very light coverage, just enough to blur minor imperfections and give the skin a healthy, dewy appearance. They are ideal for men who prefer a no-makeup makeup look or those with relatively good skin who want to enhance their complexion subtly.

Benefits of Tinted Moisturizer:

  • Lightweight: Tinted moisturizers are lightweight and comfortable to wear, making them suitable for everyday use.
  • Hydration: They contain moisturizing ingredients that help keep the skin hydrated and supple.
  • Sun Protection: Many tinted moisturizers also come with SPF (sunscreen) protection, safeguarding the skin from harmful UV rays.
  1. BB Cream (Blemish Balm Cream): BB cream originated in Korea and has gained global popularity as an all-in-one makeup and skincare product. Like tinted moisturizers, BB creams offer light coverage with added skincare benefits. However, BB creams tend to provide slightly more coverage and often contain additional ingredients like antioxidants, vitamins, and SPF.

Benefits of BB Cream:

  • Coverage: BB creams can effectively cover mild blemishes, redness, and discoloration, giving the skin a more even tone.
  • Skincare Benefits: They are formulated with various skincare ingredients that may provide anti-aging, moisturizing, and soothing properties.
  • SPF Protection: Many BB creams offer sun protection with varying levels of SPF, which is crucial for safeguarding the skin from sun damage.

Both tinted moisturizers and BB creams are available in various shades to match different skin tones. When choosing one, it’s essential to find a shade that blends seamlessly with your natural skin color. Men who want a natural and fuss-free approach to their appearance often appreciate these products as they are quick to apply, provide a subtle enhancement, and are less likely to be noticeable than heavier foundation formulas.


Men’s concealer discreetly conceals blemishes, dark circles, or imperfections on the skin. Similar to women’s concealer, it’s tailored to men’s grooming needs in terms of formulation and marketing. Men’s concealer typically comes in shades that are suitable for male skin tones, providing a natural and discreet coverage. Here’s more information about men’s concealer:

Coverage and Texture: Manufacturers typically formulate men’s concealer to provide medium to full coverage, enabling effective concealment of blemishes, dark circles, redness, and other imperfections on the skin. The texture is often creamy or blendable, making it easy to apply and blend without looking cakey or obvious on the skin.

Natural Finish: The goal of men’s concealer is to provide a natural finish, ensuring that it is virtually undetectable when applied correctly. It should blend seamlessly with the skin, giving the appearance of a more even complexion without looking like makeup.

Targeted Use: Men often use concealer to address specific problem areas, rather than applying it all over the face. It’s utilized on regions that require extra coverage, like under the eyes, around the nose, over blemishes, or areas with discoloration or redness.

Skin Types: Men’s concealer is suitable for all skin types, including oily, dry, and combination skin. There are various formulations available to cater to specific skin needs.

Application: Applying men’s concealer is a straightforward process. After cleansing and moisturizing the skin, individuals typically apply it. They dab or gently blend the concealer onto the targeted areas using a clean fingertip, a concealer brush, or a makeup sponge

Brow gel or pencil

Men’s brow gel and brow pencil are grooming products designed to help shape and define the eyebrows, enhancing the overall appearance of the face. These products are commonly used to create a more polished and well-groomed look without appearing overly made-up. Here’s more about each product:

Men’s Brow Gel:

Brow gel is a lightweight formula, available in clear or tinted variations, which individuals apply to their eyebrows. It secures the brows in place while adding a subtle definition. It is an excellent option for men who have relatively full and well-shaped brows but want to tame any unruly hairs or add a bit of neatness to their brow appearance.

Benefits of Brow Gel:

  • Taming and Setting: Brow gel helps keep eyebrow hairs in place throughout the day, preventing them from becoming messy or unruly.
  • Natural Look: Clear brow gel provides a very natural finish and is virtually undetectable on the brows, making it suitable for men who prefer a minimalistic appearance.
  • Quick Application: Applying brow gel is a quick and straightforward process, making it ideal for those who want a low-maintenance grooming routine.
  1. Men’s Brow Pencil: Brow pencils for men come in various shades to match different hair colors and skin tones. They are designed to fill in sparse areas of the eyebrows, create more defined edges, or add a bolder look to the brows.

Benefits of Brow Pencil:

  • Precision: Brow pencils allow for precise application, making it easy to create the desired shape and fill in gaps in the brows.
  • Customizable Intensity: Adjust the intensity of the brow pencil by altering the pressure during application. This flexibility permits achieving either a natural or a more dramatic appearance.
  • Long-Lasting: Formulated for extended durability, numerous brow pencils ensure enduring eyebrow definition that remains intact throughout the day.

Application: When using brow gel, simply brush the product through the eyebrows in the desired direction to keep the hairs in place. For brow pencils, lightly fill in any sparse areas or define the edges of the eyebrows using short, light strokes. It’s essential to choose a brow pencil shade that matches your natural brow color for the most natural-looking results.


Men’s mascara is a makeup product designed to enhance the appearance of eyelashes. It works by darkening, lengthening, and thickening the lashes, giving the eyes a more defined and expressive look. Mascara for men is often formulated to provide a natural and subtle effect without looking overly dramatic or noticeable. Here’s more about men’s mascara:

Natural Look:

Men’s mascara is typically designed to provide a more natural finish. It darkens the lashes without adding excessive volume or creating a heavily made-up appearance. The goal is to enhance the lashes subtly, making the eyes look more awake and defined.

Clear or Tinted Options:

Men’s mascara is available in clear formulas or tinted shades. Clear mascara works by adding shine and defining the lashes without adding color. Tinted mascaras are available in various shades, including black and brown, to complement different hair colors and preferences.

Easy to Use:

Applying mascara is a straightforward process. Use the mascara wand to coat the lashes from the root to the tips, applying a thin layer of product. It’s essential to avoid applying too much mascara to prevent clumping and achieve a more natural look.

Mascara Benefits:

Men’s mascara can make the eyes appear more prominent and youthful. It can also give the impression of longer and fuller lashes, enhancing the overall attractiveness of the eyes.

Makeup for All Genders:

Like other makeup products, mascara is not limited to any gender. It is an inclusive product that anyone can use to enhance their appearance. As societal attitudes toward makeup have become more accepting, many men have incorporated mascara into their grooming routines.

Lip balm or lip tint

Both lip balm and lip tint are popular grooming products for men that serve different purposes when it comes to lip care and appearance. Let’s look at each product:

Lip Balm for Men:

The product lip balm is designed to moisturize and protect the lips from dryness, chapping, and environmental factors. It usually comes in a non-greasy, waxy, or creamy texture and is often available in various flavors or unscented options. Lip balm is a practical and essential product for lip care, especially during harsh weather conditions.

Benefits of Lip Balm:

  • Hydration: Lip balm helps to lock in moisture, preventing the lips from becoming dry and cracked.
  • Protection: It forms a protective barrier on the lips, shielding them from the sun, wind, and cold.
  • Comfort: Lips that are well-moisturized with lip balm feel more comfortable and less prone to irritation.

Lip balm is ideal for any gender and can be used by men to keep their lips soft, smooth, and healthy. It is a practical choice for everyday use and provides a natural appearance with no noticeable color.

Lip Tint for Men:

A lip product that adds a hint of color to the lips while providing some moisture. Lip tints are typically available in subtle shades, such as light pinks, reds, or nudes. They offer a sheer and natural-looking finish, enhancing the color of the lips without the intensity of traditional lipsticks.

Benefits of Lip Tint:

  • Subtle Color: Lip tints add a touch of color to the lips, making them look slightly more vibrant and lively.
  • Lightweight: They have a lightweight and non-sticky formula, which feels comfortable on the lips.
  • Natural Look: Lip tints provide a more subdued and understated appearance compared to regular lipsticks.

Lip tints are also suitable for men who prefer a minimalistic approach to makeup or want a subtle enhancement to their lips without it being too noticeable.


Crafted to bestow a sun-kissed, healthy radiance upon the skin, men’s bronzer is a makeup product. Usually offered as a powder or cream, it’s available in diverse shades, suited to various skin tones. Applied strategically on facial areas, bronzer mimics natural tans, imparting warmth and dimension. Discover more about men’s bronzer below:

Natural Look:

When applied correctly, bronzer provides a natural-looking tan or warmth to the skin. The goal is to create a subtle effect that enhances the complexion without looking overly bronzed or fake.

Application Areas:

Men typically apply bronzer to specific areas of the face where the sun would naturally hit and create a tan. Common application areas include the forehead, temples, cheekbones, and jawline. It can also be lightly brushed across the nose and chin for a more balanced look.


Proper blending is crucial when using bronzer. Blending it well into the skin ensures a seamless and natural finish. It’s essential to avoid harsh lines or uneven application.

Matte or Shimmer:

Bronzers come in both matte and shimmer finishes. To achieve a more natural look, opt for matte bronzers, which deliver a subtle, sun-kissed effect without sparkle or shine. For those seeking a luminous and glowing finish, we recommend using shimmer bronzers. However, exercise caution during application to avoid an excess of sparkle.

Product Selection:

When choosing a bronzer, men should select a shade that is one to two shades darker than their natural skin tone. It’s also crucial to consider their undertone (warm, cool, or neutral) to find a bronzer that complements their complexion.

Setting powder

Men use setting powder as a makeup product to set makeup, control shine, and achieve a smooth, matte finish on the skin. It’s a fine, translucent powder applied over foundation, concealer, or other makeup products. This application extends their longevity and minimizes oiliness or shine throughout the day. Here’s more about setting powder for men:

Matte Finish:

Setting powder typically provides a matte finish, which means it reduces the shine or oiliness on the skin. This is especially useful for those with oily or combination skin who want to control excess oil and maintain a more polished appearance.

Long-Lasting Makeup:

By applying setting powder over foundation, concealer, or other makeup products, it helps lock the makeup in place, preventing it from smudging, creasing, or fading throughout the day.

Reduces Transfer:

Setting powder also helps reduce makeup transfer, ensuring that products like foundation or concealer stay on the skin and don’t transfer onto clothing or other surfaces.

Minimal Color:

Setting powder is usually available in a translucent or sheer formula, meaning it has minimal color. This makes it suitable for all skin tones without altering the color of the underlying makeup.


Apply setting powder using a powder brush, makeup sponge, or puff. After applying foundation or concealer, lightly dust a small amount of setting powder over the face, particularly on oil-prone or crease-prone areas like the T-zone (forehead, nose, and chin).

No Caking:

When used correctly and sparingly, setting powder should not cause caking or make the skin look overly dry. It should leave a smooth, natural-looking finish.


Men’s makeup has both advantages and disadvantages for those who choose to use it. On the positive side, it allows men to enhance their features, cover imperfections, and boost confidence in their appearance. It also contributes to breaking down traditional gender norms and promotes inclusivity in the beauty industry. However, some may feel societal pressure or stigma around using makeup, and there can be concerns about the products’ impact on skin health if not used and removed properly. Ultimately, it’s a personal choice, and each individual should decide based on their preferences and comfort level.

If you are interested in men skincare, please read our article about “The Essential Guide to Men’s Skincare”. 


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